What problems should companies avoid when promoting soft articles? Frequently Asked Questions about Press Releases
Many companies are doing press releases, and even some individuals do it, but there are still many details of press releases, and some people’s poor performance is often because the details are not handled properly. Today, this article will introduce you to the common types of press releases. question.
What problems should be avoided in the promotion of soft articles?
- The quality of the article is low
When doing advertisment promotion, keep in mind that the quality of the article should not be too low, because the quality of advertorial articles is first of all related to the problem of conversion. In addition, if it is a copied article, the media and search engines will not include it, let alone ranking, so the effect will be very poor. Don't copy the article just because you save time in the early stage, it will waste your promotion costs, so it is recommended that the article should be original, and the literary style is the second, as long as you can clearly express the content you want to express through words, if you can't If you write, you can find a ghostwriter to write, and the price is not expensive.
- The content is irrelevant
It should be noted that in order to pursue hot spots, some companies often write content that is irrelevant to their own product brand, so the conversion is naturally poor, and it will not have a positive promotion effect at all, but may have a negative effect. Because the user base is inconsistent, the content of the article should be relevant to your product brand.
- Not seeking truth from facts
Propaganda is about seeking truth from facts. It is necessary to promote it practically, and not to amplify the role of products or brands for the sake of a little benefit. This is very unfair to users, and users themselves have the ability to judge, even if the user is converted. It is harmful to the enterprise if the method to satisfy users is harmful. Don't sacrifice the reputation of the enterprise for the sake of immediate interests.
- The delivery channel is irrelevant
The choice of media placement is also very important, because the media should choose those related to their own product companies. For example, if you are in the automobile industry, then publish them on automobile-related media, not on other irrelevant media, because users Conversion will only happen if the group is consistent, and if the user group is inconsistent, conversion will be extremely low.
Generally speaking, the role of large media will be better, and the role of small and medium-sized media is second, but the price factor must also be considered, so multiple considerations should be taken in the selection of media. will be relatively balanced.
The article simply lists a few problems that will be encountered in the process of publishing a press release. Of course, they are all very common problems. If the details are not handled well, the effect of promotion will naturally not be good. Therefore, you should pay more attention in the process of press release promotion. For more soft article promotion skills, please continue to pay attention, so that you can promote without worry.