What is the significance of doing soft text marketing? What are the benefits of soft text promotion?

Now there are more and more companies doing soft text marketing, but there are still many companies that have not yet realized the power of soft text marketing. If you have a clear understanding, and then achieve your own propaganda purposes through press release marketing, whether it is an individual or an enterprise, you can carry out press release marketing.

What is the significance of soft text marketing?

1. Soft text advertisements have a communication effect

Because the promotion of press releases is to promote their own products or brands, but the power of press releases is that they are soft enough, with the main purpose of providing value to users, and by the way they are implanted and promoted. In fact, doing publicity is a value. Exchange, and provide value to users, then users are willing to spend some time to understand your implantation, and because the soft article is more valuable, if the implantation is relatively soft, the article may also be forwarded.

2. Press releases can quickly cover users

With the advent of the mobile Internet, more and more people begin to browse news through the Internet, and this is the user group that can be promoted. When you publish your manuscripts on major media platforms, you can get more users.

3. Establish a corporate image

In fact, many people, like me, may look at the company information before buying something, such as ordering take-out. It is reasonable to establish a corporate image through soft articles. When users search for information about your company, they are all positive images, so it will undoubtedly increase the user's goodwill, which is very helpful to the transaction.

4. Word of mouth effect

Because the characteristics of the Internet are that it has wide coverage and fast dissemination, a hot news can be known to many people, and companies can promote word-of-mouth propaganda among users when they promote soft articles on the Internet.

5. Improve product and service exposure

In fact, in the promotion of soft articles, whether the article promotes products and services, or company cultural values, or publicized corporate celebrities, or publicized brand values, the ultimate goal is to let more users understand, and to reach a deal and become a long-term customer. , and the role of soft article promotion is to allow products and services to gain higher exposure, thereby increasing conversions.

6. Group effect

Because press releases are published on major media platforms and there are many media, users may not pay attention when they see your company's products or brands for the first time, but when they see the same product or brand for the second and third time At the same time, users will be interested, and then go to search and other actions, so the press release can form a group effect. The more articles published and the more keywords covered, the more customers will be acquired, and the soft paper will exist for a long time. On the Internet, there will be a steady stream of customer traffic. In the later stage, it is completely passive customer acquisition. Even if you don’t do promotion in the later stage, there will still be passive traffic entering, because users will search for keywords through search engines to see the articles published by your company. The more press releases, the more traffic you get.