What should be paid attention to when the published software document is displayed on the homepage
When making a press release, you must first understand where the traffic comes from. First of all, it depends on which media you publish it on, and then you can get the traffic of the corresponding media. The second is to see if the manuscript has been indexed by search engines. If it is indexed, then You can get customer traffic from search engines, and Tibi can get long-term customers when it ranks better. Moreover, the traffic brought by search engines is huge and long-term, so today's article will tell you how to display soft articles on the homepage of search engines.
What should I pay attention to when the software document is displayed on the home page?
First of all, you need to know how search engines obtain customer traffic. Users search for keywords. Therefore, in the soft articles we publish, the keywords of your company's industry must be included, especially in the title, and in the title. Can have several long tail keywords. In addition, the article must contain keywords, so that search engines know what your article is mainly for, and can give a certain ranking.
The density of keywords should be around 5%, but don’t be too dense, search engines will penalize them if they are too large, and don’t have too small a density, which will have no effect on ranking.
The media platform released is very particular. First of all, if the media platform has better indexing, it will be better if it is indexed in seconds. In addition, the media should have a relatively high weight, and the ranking of the media with high weight will generally be better. Of course, it also depends on Industry, you must choose the corresponding media according to your own industry, so that the user group will convert more consistently.
The title of the article should be attractive, and the first paragraph of the article should name the subject, so that users have the desire to read it, so that the reading completion rate will be higher, and the conversion rate will generally increase accordingly.
In fact, many people who have just started to promote soft articles do not know the importance of original content. They think that their original content is not as good as others’ writing, and they are not as professional as others’ writing, so they copy the articles of their peers and publish them. In fact, this is very wrong. Yes, because both search engines and media platforms prefer original content, and if it is copied content, it will not be pushed first, and the second search engine will not include it. Therefore, the effect of spending money is still very poor, which is equivalent to deceiving yourself.
Post a lot
Because of the keywords in the published soft articles, it is possible to rank on Baidu. No one can say that if an article is published, it will definitely be ranked on the first page. This is also unrealistic. Therefore, more articles should be published to cover The more keywords there are, the higher the probability of ranking will be.
- Long tail keywords
Generally speaking, core keywords have high competition index, so it takes some effort to get a good ranking, but long-tail keywords have little competition. Although the traffic is not as large as the core keywords, it can also bring good conversions. , it is easier to rank with less competition. If there are multiple long-tail words on the Baidu homepage, then the effect is also very good.