Process skills for companies to do press release marketing and release press releases
For companies, issuing press releases is a very common promotion behavior, but there are not many companies that can really do a good job in soft text marketing. Introduce the process and skills of issuing press releases, so that everyone can have a clear understanding, so as to get a better role in the subsequent promotion process.
- Program planning
Before issuing a press release, it is necessary to clarify the purpose of publicity, whether it is to promote corporate products, brands, or corporate culture. Demand, which are elastic demands, etc. Opportunities are reserved for those who are prepared. If the preparation is more complete in the early stage, the promotion will be easier later.
- Good copywriting is conducive to conversion
Writing of copywriting is also very important, because it is related to conversion. First of all, the copywriting must be original, because original articles are better included and ranked higher. In addition, if the copywriting is well written, the conversion will be improved. To grasp the pain points of users, Writing from the user's point of view, rather than crazily outputting from your own point of view, does not make much sense.
The choice of media
In fact, in addition to the writing of copywriting, the choice of media is another very important step, which is related to the function of publishing the manuscript. Choosing the right media will bring a greater effect. Of course, it has something to do with the industry in which the company is located. Different companies The media you choose is different. Some companies like to publish on large media, while some companies just publish it because many media publish it.
Generally speaking, because you want to gain a greater role, it is better for your manuscript to be indexed by search engines. If you want to make the indexing rate higher, then one manuscript should not be published in too many media. It is recommended to publish one manuscript. It should be within 20 media, don't post too much, or the inclusion rate will be lower if you post too much. For media selection, it is recommended that all large, medium and small media can post a few. If the budget is sufficient, large media can also post a few more, but if the budget is small, large media will publish less, focusing on small and medium media, including vertical media, news media, Portals and the like, you can choose the media according to your own needs.
Fourth, skills: choose to chase hot spots or optimize keywords?
In fact, whether it is chasing hotspots or optimizing keywords, there are advantages and disadvantages. The advantage of chasing hotspots is that if you can catch up on hotspots, then the traffic is very large, but if you don’t, then this article is very important. It is difficult to bring long-term effects, and rubbing hot spots is also very particular. You can't rub everything, but only those related to your own industry, otherwise it will be counterproductive. The optimization of keywords is easy to understand. Include keywords, core words and long-tail words in the title and content of the article, so that the keywords have a certain density. This may not have a great effect immediately, but because the soft text It will exist for a long time. As long as it is included and ranked, it will bring a steady stream of traffic in the later period.