The promotion form chosen by many enterprises - soft paper release
With the popularity of the Internet, more and more companies have begun to pay attention to online promotion. Especially in the last two years, the offline environment has been extremely difficult. Many traditional companies also want to acquire customers through the Internet, and most companies choose Press release for promotion, so how is press release done? Today, this article will talk about it.
The choice of media
The choice of media is a very important part of the press release process, because no matter how well you write your article, if the media you publish is wrong, the effect will be inexhaustible, and the choice of media is a lot of attention, not just a random choice. The media can do it. First of all, the media must be consistent with the user group in the industry where the company is located, so that the conversion rate will be higher. In addition, the media should try to choose large media, such as central media, portal websites, etc., for the long-tail keywords of the volume Then you can choose small and medium-sized media to publish.
- Content of the article
The content of the article must also be paid attention to, because good content is helpful for conversion. Imagine, even if you get a lot of traffic to see your article, if the content of the article is not attractive, or the article has no users who want to read it If the content is reached, the user will soon close the web page, so there will be no conversion. Therefore, the content of the article must be paid attention to. The content of the article must meet the following points.
- Timeliness
Because a lot of content is time-sensitive, especially the content that pursues hot spots, the hot spots usually pass in a few days, and if the hot spots are not caught in time, the articles written will no longer have any effect. Then acquiring customers is very simple.
- Originality
Articles must be original, and the originality must be at least 80%, because media platforms and search engines prefer original content, and original content is better included and ranked, and its effect is more powerful. And if you copy other people's articles, you are often shooting yourself in the foot.
- Readability
Articles should contribute value to users, and the great thing about soft articles is that they can provide value, and if the content that users want to know is written well, then the conversion rate is very amazing.
- Keywords
Keywords are also the key, because articles can not only get traffic from media platforms, but also from search engines. The traffic brought by search engines is huge. When published articles are included and ranked, there will be a steady stream of traffic. Bringing in customer traffic, because soft articles will exist for a long time. Imagine that if you publish more articles and cover more keywords, it will be very simple to passively acquire customers. Therefore, soft articles should be published continuously, and the more they are published, the more powerful they will be.
The above is a summary of the relevant skills of press release. I hope it can help you. Press release is a long-term continuous improvement process. It seems simple but there are many details. I hope you can improve yourself in practice.