What are the benefits of press releases? What are the benefits of advocacy marketing?

Traditional hard advertisements have been disgusted by people, and people who often use the Internet know that there is a form of promotion called soft article advertising. To put it bluntly, the article is based on providing value to users, and while reading, you may suddenly find the original article. There is a small implant, or you can see some products or brand names. This is the power of advertisment promotion, which makes it easier for users to accept. Advantages have played a role in moisturizing things silently. As long as it can provide users with value, then Even if the user sees that the article contains soft implants, it is acceptable.

What are the benefits of press releases?

1. Wide coverage

The traditional hard advertisement can only cover a certain area, while the soft article can cover the whole country, because users all over the country can see your company's soft article on the Internet. The larger the target group, the greater the chance of conversion. It is undoubtedly a boon for companies.

2. The platform is more diverse

Ads are published on many media platforms, such as large central media, such as five major portal websites, such as industry websites, vertical websites, small and medium-sized websites, etc. There are thousands of media websites, which can be said to cover a very wide range of groups. , more diverse.

3. Easier to be accepted

I believe that everyone has the same feeling. For example, when watching TV, when you encounter an advertisement, you will immediately jump to the channel. If you see an advertisement on the Internet, you will often close it directly. Therefore, people are very unacceptable to hard advertisements, while soft articles are very unacceptable. It is different, because soft articles will bring value to users. For example, if users want to know the performance of a certain mobile phone, if you analyze the article in a simple way, then the user will naturally learn some knowledge, and the article will be soft planted in the right place. It is easier for users to accept it.

4. It spreads quickly

Different from the traditional form of communication, it takes a long time to form public opinion, or it takes a period of time to spread the word orally, but the soft article does not need it. The soft article can be seen by many people at the same time, and it can attract people in a short time. It is very hot, and the speed of spread is very fast.

5. The effect is more durable

Compared with other forms of advertising, the role of advertisment is more lasting, because after the advertisment is released, it will exist on the Internet for a period of several months or even years, so that it can bring in a steady stream of traffic, whether it is Users on media platforms or users brought by search engines can play a long-term role.

6. Multicast

Because the press releases are published on many media platforms, and these press releases can interact with each other, users may not be interested in your company's products or brands for the first time, but they will naturally become interested when they see it for the second and third time.

7. Cheaper

Compared with other promotion methods, whether it is offline or online, the price of advertisment promotion is lower. Compared with other promotion costs, which cost 10,000 yuan at every turn, an advertisment article is only a few dozen yuan, which is cheap. You can even publish an article for a few dollars, which is very cheap, no matter whether it is a small or medium-sized enterprise or an individual, there will be no great pressure.