What is the importance of the delivery platform and release channel of the press release?
In fact, there are still a lot of companies doing press releases. After all, Internet marketing is no longer a secret, but most companies do press releases, but they just stay at a low-level level. The choice of the press media is also very arbitrary, so the role of the press release will definitely not work.
In fact, to put it bluntly, in order to play a greater role, in addition to writing good articles, the choice of publishing channels is also very important. If you choose a good channel, the effect will not be too bad. The user group chooses the media platform. Today, this article will focus on the main points of the press release platform.
What is the importance of delivery platforms and release channels?
- The user groups of the media and advertisment are the same
This is a very important point, because only the conversion rate of target users will be higher. For example, if your article is about automobiles, then you should publish it on the automobile media website, not on other irrelevant media. , which many companies do not pay attention to when choosing media, but the impact is very large.
- News Feed Media
The so-called news source media is the media that conforms to the characteristics of the first news source of the search engine. This kind of media search engine will have special traffic support. First, the Baidu homepage will be displayed, then the Baidu information column will be displayed, and finally, because it is the news source, so A lot of large media will forward it.
Therefore, everyone can choose this type of media when publishing, especially for hot events, news source media is a very good choice if you want to quickly get rankings.
- Delivery speed
Because many manuscripts are time-sensitive, for example, they are to be published on the same day. In this case, the media selected should publish the manuscript faster. If the manuscript is published slowly, the manuscript will be scrapped, and timeliness is also an issue that the publishing industry should pay attention to. .
- Media inclusion and weighting
Because soft articles are published on media websites, but getting traffic is not only from media websites, but also from search engines, so the inclusion rate of media websites should also be paid attention to. If the media's inclusion rate is very low in the past week , then the inclusion rate of this kind of media will be relatively low, even if the articles published in this kind of media are very likely to be difficult to obtain traffic from search engines.
In addition to looking at the inclusion rate, the weight of the media website is also very important, because everyone knows that if you want to rank in search engines, the higher the weight, the better the ranking. Therefore, when choosing media, of course, the higher the weight, the more advantage.
- Media price issues
Although high-weight media generally works better, it does not mean that high-weight media is more cost-effective at that time, because high-weight media is generally more expensive, and some relatively low-weight media may not work as well as high-weight media. However, the price will be much cheaper, and it will be higher in terms of cost performance. Therefore, when choosing a media, you should look at your own budget. If the budget is large, then large, medium and small media can publish. If the budget is limited, choose cost-effective media for publishing. Can.
The above is a summary of the methods and skills of the press release channel selection for you. I believe that after reading it carefully, there will be gains. I won't say more here, and I will update more information about press release in the future.