How to write a high-quality software manuscript? Learn these skills
As a press release practitioner for many years, I have seen too many companies that do not pay attention to the quality of press releases, but only pay attention to the choice of press media. In fact, this is very wrong. The quality of press releases is also very important, because good Manuscripts are helpful for user conversion. In fact, no matter what platform or what kind of content you are watching, if you want to get the approval of most people, then the content must pass the test, so as to cause natural forwarding, comments and likes, and if you look at the quality of the content If it is not high, then the retweet will naturally be very low.
In addition, because the advertorial articles are still advertising articles, the quality of the advertorial articles will directly affect the user's conversion rate. Only when users gain the knowledge they want to know in your articles can they become your customers. If the article If the quality is low, it will be difficult to convert.
How to write a high-quality software manuscript?
- Originality is the foundation
In order to save time, some companies or individuals copy the articles of their peers and modify them at will. In fact, this is very bad. It seems that you save time, but it is actually a waste of money, because the platform of copied articles will not be pushed. Search engines will not include it, so your money is wasted, and it is the right way to spend your mind on improving the quality of manuscripts, and clever people are often fooling themselves.
- User pain points are the key
No matter what industry you are in, you must have an understanding of the market, your competitors, and your own users. If you don’t know your users, it will be difficult to write articles that satisfy users and target them directly. Pain points are better marketing. When the user's psychological defense line is removed, it is also easier to convert.
- Combination of pictures and texts
I have been engaged in the advertisment industry for many years, and I have seen too many advertisments that do not pay much attention to both pictures and texts. Because it is a fast-paced era, users will not have the patience to read the articles if they are too long, and pictures can relieve users' reading fatigue, and the combination of pictures and texts can make readers It feels comfortable, and the pictures can also bring a lot of useful information and deepen the user's reading impression.
- Story Expression
The soft articles written by some companies are very professional, but professionalism also means cold and no temperature, which makes users feel uncomfortable, and it is easier to be accepted by users if they are expressed with relaxed stories, which is also a writing direction.
The above is a summary of the points that need to be paid attention to in the process of writing soft paper. If you want to do good soft paper marketing, the quality of soft paper is still very important. I hope you can pay attention to it.