How to write promotional soft articles? What are the software writing skills?
In fact, there are still a lot of software promotion skills. This article will not talk about the choice of promotion media, but firstly the writing skills of software manuscripts. Software manuscripts are the salesmen of enterprises. To convert more consumers, what are the skills of soft writing?
- Positioning of soft articles
If you want to do a good job in the promotion of soft articles, positioning is very important, because only with accurate positioning can you know which direction to write, and only with accurate positioning can you better write from customer pain points.
And it’s not just about positioning. For example, the market is also to be studied. It is necessary to know what user groups are in the market, how many user groups are there, what competitors are there, and which are better competing products, and you must know the age of your target users. Segment, education, region, spending power and other dimensions, so as to better formulate promotion plans.
- Research publication website
Because the media websites posted by different industries are different, for example, if you are a skin care worker, then the manuscript should be posted on the media related to skin care. If you are in the automobile industry, then the manuscript should be posted in the automobile related industry. In this way, the consistent conversion of user groups will be higher. In addition, it is necessary to know which media websites in the corresponding industry are relatively large, and which ones are included and ranked well. It is believed that the published media is directly related to the role of publishing, and choosing a good media is very important. Important, can be said to do more with less.
- Copywriting
Because different media have different requirements for publishing manuscripts, some media directly publish manuscripts from a certain industry, and if they are from other industries, they will not accept manuscripts. Some manuscripts have URLs or contact information in them, so the probability of being rejected will be very high. , In short, it is necessary to constantly test the manuscript and the publishing media, such as which media can publish your company's industry manuscripts, which cannot, and also do more summaries, so as to gradually find a better manuscript plan.
- Learn to zoom in
In fact, no matter what kind of promotion method is used, it is a small amount of testing at the beginning. After finding certain rules, it will gradually enlarge, because only enlargement can achieve better effects, such as discovering the effect of manuscripts published in certain media. Better, then you can publish more manuscripts in these media, and those media platforms that have a mediocre response can no longer publish them next time. Find a new batch of media for testing, and slowly you can find a better solution.
The promotion of soft paper seems simple, but it is not so easy to do. The above are the points that should be paid attention to when writing soft paper. I hope it can help you. The promotion of soft paper is a process of continuous testing, continuous summarization and continuous optimization. Gradually, a better solution will be found.