How to use social media to promote products
How to use social media to promote products
Although the threshold for self-media is not high, as long as everyone has a certain experience, everyone can become a self-media blogger, but it is not so easy to do well, to be good, and to get ahead. At this time, how to promote self-media becomes a very important thing. As the saying goes, with fans, trust and supporters, we will be more motivated and motivated to create better content. Below, we will share with you some little knowledge about self-media promotion, hoping to be helpful to operators who are doing self-media.
1. The skills of self-media promotion
1. Pay attention to user experience and do not push content maliciously
Users and consumers are the most important "personal connections" in our self-media. As the saying goes, "people who win people's hearts will win the world". Use content that moves your heart to impress users, consider from the user's point of view, and think about what users need, and It's not what we create, we treat users as our "friends" and "relatives", in order to exchange hearts and gain the trust and love of users. Malicious push content can only get ruthless feedback and disgust from users.
2. Pushing valuable content can create even a little value for users
Consider the platform and what users need, what is your account positioning, and what is the positioning of your product; regularly push “certain self-cultivation” content to users, so that users can gain insight and inspiration for themselves. Content that is helpful and uplifting in itself.
3. Create your own self-media brand
Brand is very important in the middle and late stages of we-media operation. Brand is a business card, which represents the image and brand values brought to users by we-media. When you first start making an account, you can learn from well-known peers and industry authors. Later, you can gradually form your own unique style and build a distinctive brand. Especially in the unpredictable Internet era, there is no core positioning, then What's the difference with a newbie?
- Platforms for self-media promotion:
The more platforms the media has, the better. Too many platforms will make you very tired. It is very important to choose several platforms that are suitable for you.
The four prominent platforms are Toutiao, Penguin, Big Fish and Baijia.
There are also Phoenix, Sohu, and NetEase, which are all very good self-media promotion platforms.
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