Industry observation moves from the era of consumer Internet to the era of industrial Internet

Reporter Zhu Guiyin

"The dividend of consumer Internet has passed, and now it is the world of the industrial Internet. It is not an exaggeration to say that." An industry insider said.

"Opening the consumer Internet is full of dazzling arrays, and opening the industrial Internet is empty." Some Internet professional experts concluded.

"You must not look at the Industrial Internet with the eyes and perspective of the consumer Internet!" People of insight reminded.

The Internet has entered the "Industrial Internet Era" after experiencing the "Consumer Internet Era". So, what is the difference between the Industrial Internet and the Consumer Internet? This is a question that many people are concerned about, and it is also a question that many people are confused about. The Qilu Evening News reporter interviewed Li Yonghua, director of the Industrial Internet Division of the Shandong Provincial Department of Industry and Information Technology, and Chen Yu, secretary-general of the Shandong Industrial Internet Association.

During the interview, a reporter from Qilu Evening News learned that the difference between the consumer Internet and the industrial Internet is still very large. Industrial Internet, the surname is "gong", not "mutual". The industrial Internet uses enterprises as user groups. Through Internet technology, industrial software, and professional information, the behavior of enterprises in all aspects of production, management, and sales is fully digitized and reused. The new generation of information technology such as Internet of Things technology and big data technology connects and optimizes each link, which reduces the production cost of enterprises, improves production efficiency, and helps enterprises to further tap their potential.

First of all, the objects of the two services are obviously different. The consumer Internet that we often use at present is mainly oriented to people, and the service object is consumers, gathering popularity and users, and realizing profits through traffic realization and advertising; while the industrial Internet is oriented toward things, and the service object is enterprises, in the vertical field. Deep plowing requires a high reserve of industry knowledge. It is not something that ordinary people can do if they want to. It can be said that the industrial Internet cannot be done with the idea of ​​​​consumer Internet.

Second, the platform construction is different. From top to bottom, the consumer Internet first establishes the platform, and then gradually reaches the consumer level, which is the shopping, entertainment, catering, travel, etc. that we usually use on the Internet. On the contrary, the industrial Internet starts from From the bottom to the top, starting from the workshop, to the digitalization of the enterprise, and then to the cloud, breaking the digital island and breaking through all the original barriers.

Again, network performance and thresholds have different requirements for the two. The Industrial Internet has particularly high requirements for network performance, and the requirements for latency sensitivity, security, and reliability far exceed the requirements for the consumer Internet. The terminals of the consumer Internet are mainly mobile phones and computers, which are simple and easy to operate, can be used by everyone behind the keyboard, and are easy to popularize and upgrade; however, the industrial Internet has a long business chain, complex models, and involves a variety of production equipment. Therefore, the network performance requirements are particularly high, and there are higher requirements for fast response, reliability, and security performance.

Finally, there is a clear distinction between the two in generality and personalization. The consumer Internet is a global network, and the applications in the industrial Internet are more of an intranet. The terminals of the Industrial Internet are characterized by diversification and fragmentation. The entire network process is relatively complex, and it needs to be closely related to the production process, with obvious personalization. The consumer Internet is globalized, directly facing netizens, and it is easy to standardize operations. This is why after a popular game is launched, there will be countless people playing at the same time, and it is not limited by location; while the industrial Internet has more It is the intranet of the enterprise, one enterprise has one system, one industry has one practice, each enterprise faces different situations, and the connected devices are diversified. It is difficult to use one standard to require all enterprises, even companies in the same industry It's hard to be consistent.

The Industrial Internet can effectively connect the supply-side and demand-side information of key materials, providing a basis for real-time and precise allocation of materials; accurately grasp the real-time logistics and warehousing information of key materials, greatly improve the efficiency of key materials scheduling and use; strengthen the supply and output of raw materials for key materials production, Rapidly increase the production capacity of key materials. For epidemic prevention and control and resumption of work and production, this is the main battlefield where the Industrial Internet plays an important role.

Zhou Qiren, a well-known economist and professor of Peking University, said, "I missed the consumer Internet in the past, but now I must not miss the industrial Internet. The 'water pipe' of the industrial Internet has been connected to the door, and the future, like hydropower, will be the foundation of all other capabilities. ."

For the industry itself, it is moving from the era of consumer Internet to the era of industrial Internet; for a large economic province with a complete range of industries, the industrial Internet is bound to become a weapon for high-quality economic development in Shandong!