What are the benefits of corporate promotion? Analysis of the advantages of soft text marketing

The reason why so many companies are doing press release marketing is undoubtedly because companies are doing it for profit. It means that press release promotion can bring a certain effect, but most companies don't know the specific role of press release marketing. They just look at it. The peers do their own work, and they do not grasp the essence of the press release. Today, this article will let everyone understand the advantages of soft paper marketing, so that everyone can post it clearly.

The advantages of soft paper:

1. Get traffic

Because the advertisment is published on major media platforms, it is possible to obtain the traffic on the major media platforms. At the same time, because the advertorial will be indexed by search engines, and at the same time, it can obtain the traffic brought by search engines, so it is still very good. The promotion method is helpful for the traffic flow of or.

2. Low price

Compared with traditional promotion methods or other forms of online promotion, the price of press releases is very low. It only takes tens of yuan or even a few yuan to post an article, and there is no pressure on any small business or individual. And it works very well.

3. Target users are more accurate

In fact, no matter whether it is offline promotion or many other online promotion methods, most of the acquired users are not target users, but are pan-traffic, the conversion rate is very low, and the traffic brought by soft article promotion is even more. Accurate, because most users search for keywords through search engines. The reason why users search for keywords is because of this demand, the target users are very accurate, and the conversion will be very high.

4. There will be secondary transmission

Especially news-type soft articles will give users a sense of trust, and some media themselves are news source media, which can not only get better rankings on Baidu, but will also be reposted by other media for secondary dissemination.

5. Long active cycle

Press release promotion is different from other promotion methods, such as bidding information flow and other promotion forms, which may not have any effect after the launch, but the press release promotion is different. After the press release is launched, it will exist on the Internet for a long time, that is, it will continue to bring Incoming traffic may exist for several years or even longer, so that you can passively obtain traffic from search engines for a long time. This is very scary. Imagine if most of the keywords in the industry your company is in are covered. , then won't it become a very simple thing to get customers? And in the later stage, it is basically passive to acquire customers, which is very comfortable.

6. More flexibility

Compared with traditional hard advertisements, soft articles are more flexible. For example, the materials made by hard advertisements generally cannot be replaced, even if it is more troublesome to replace, but soft article advertisements are very simple, and materials can be replaced at any time for promotion.