What are the benefits of soft text promotion for enterprises? Analysis of the Advantages of Soft Article Marketing

The reason why so many companies are doing soft text marketing is undoubtedly because the companies are all for profit, which shows that soft text promotion can bring certain effects, but most companies actually don’t know the specific role of soft text marketing, just look at it The peers do it themselves, and they have not grasped the essence of publishing soft articles. Today’s article will let everyone understand the advantages of soft article marketing, so that everyone can publish clearly.

Advantages of soft text:

1. Can get traffic

Because soft articles are published on major media platforms, it is possible to obtain traffic on major media platforms. At the same time, because soft articles will be included by search engines, and at the same time can obtain traffic brought by search engines, it is still very good. The way of promotion is helpful for the traffic of customers.

2. Low price

Compared with traditional promotion methods or other forms of online promotion, the price of publishing soft articles is very low. It only costs dozens or even a few dollars to publish an article. There is no pressure on any small business or individual. And it works very well.

3. Target users are more accurate

In fact, whether it is an offline promotion form or many other online promotion methods, most of the users acquired are not target users, they are pan-traffic, and the conversion rate is very low, while the traffic brought by soft text promotion is even higher. Accurate, because most users search for keywords through search engines. The reason why users search for keywords is because of this demand. The target users are very accurate, and the conversion will be very high.

4. There will be secondary transmission

Especially news-type soft articles will give users a sense of trust, and some media themselves are news source media, which can not only get a better ranking in Baidu, but also be reposted by other media for secondary dissemination.

5. Long active period

Advertisement promotion is different from other promotion methods, such as bidding information flow and other promotion forms, which may no longer have any effect after the completion of the release, but advertorial promotion is different. Visitor traffic may exist for a few years or even longer, so that you can passively obtain the traffic brought by search engines for a long time. This is very scary. Imagine if most of the keywords in your company’s industry are covered , so won't it be a very simple thing to acquire customers? And in the later stage, it is basically passive to acquire customers, which is very comfortable.

6. Higher flexibility

Compared with traditional hard advertisements, advertorials are more flexible. For example, the materials of hard advertisements generally cannot be replaced.