Why do many brands choose soft text promotion?

Ads promotion is also a form of advertising, mainly through copywriters to embed brand-related information in the article, and then deliver it to more users through fan headlines and other push forms. A good press release can be delivered on multiple platforms and channels. Different from paid Internet advertising, a platform needs to pay an advertising fee once, and it also has a certain time limit. Ads can be reused, and adverts with a high number of readings and comments are more likely to be recognized by users.

1. Press release is very cost-effective

For advertising, the platform with many users must be more effective, so it is inevitable that the advertising fee will increase accordingly. Compared with advertising, adware promotion does not need to pay so much for advertising, and it can also achieve very good advertising results. For brands whose budgets are not very high, press release promotion is relatively more economical and practical.

Second, the promotion of soft articles can make up for the loopholes in hard and wide

In fact, the soft article is more about triggering users to think for themselves, and bringing product and brand information into the eyes of users in a silent form. When writing, it is necessary to transform the identity to think, to constantly try to figure out the user's mind, what kind of method should be adopted, and it is easier for the user to accept it, to push himself and others, so as to be able to directly hit the user's true thoughts, and finally complete the User-to-consumer identity transition. While hard advertising is more about directly forcing information to users, to a certain extent, it disregards users' voluntary wishes. The emergence of soft article promotion makes up for the negligence of hard advertising. The two-pronged approach can achieve a very good promotion effect.

3. The promotion of soft articles has a miraculous effect on word-of-mouth shaping

In such an Internet environment, word of mouth is really important for companies and brands. For users, the ubiquitous advertisements have overwhelmed them, and they have become paralyzed by APP advertisements and offline advertisements. It can weaken the user's aggression, so that the user does not feel the discomfort of being disturbed. A soft article with high-quality content can arouse users' thinking while conveying information, so that it can be spread on a large scale in social media, thus laying a very good reputation for the brand through word of mouth. Moreover, with the continuous updating of Internet technology and the emergence of major social platforms, the speed of information dissemination is getting faster and faster. Multiple platforms can do soft text marketing together, which can achieve comprehensive coverage of multiple channels. For the effect of word-of-mouth communication, it can make It has steadily stepped up to a new level.

Fourth, the promotion of soft articles has a miraculous effect on opening up the market

In fact, the promotion of soft articles by brands and enterprises is more like weaving an airtight network, which firmly traps users without knowing it. Only at a suitable time, they can close the network and convert users into themselves. consumers of products and brands. After all, the promotion of an advertisment is not done by just writing one advising article. The features of the product, brand concept, personalized service, product reputation and core advantages cannot be mixed in one advising article, and it is necessary to go through multiple advising articles. Users see these soft articles in various channels and deepen their impressions by browsing again and again. Another person said that it may be accidental. If everyone agrees, maybe it is really worthwhile. At that time, users will naturally have some better impressions, so they can choose to use and try. Repeatedly in this way, the market has been successfully opened up, and it has been passed on from time to time, driving some potential consumers, thus gaining a firm foothold in the consumer market.

The advantages of soft paper:

1. One of the sources of corporate traffic

The transmission of Internet information is the most extensive, and the Internet traffic is also the largest. The source of enterprise traffic is not only on its own website, but the entire Internet should be the carrier. As long as we can write the press release and publish it on a good platform, then your press release can be read by thousands of people.

2. Low cost and high cost performance

Compared with videos, TV advertisements, and big V forwarding, the cost of advertisment marketing is much lower. In addition to some mainstream media and online media that require payment, there are many free platforms. In terms of effect, it can even achieve different effects.

3. The audience is more precise

The advertisements we see every day appear in subway stations, buses, avenues, squares, parking lots, etc., and 80% or more of the advertisements people receive in a day can be said to be temporarily unnecessary. , Putting in the TV, outdoor hard radio is not only expensive but also can not avoid the waste of cost. The audience of soft text marketing is more precise. For example, if you want to know about press release marketing, then you must search for relevant information. When you read this article, you will be able to learn more about press release marketing. This is a press release aimed at people who need to know relevant information through a clear title. Marketing.

4. Secondary transmission can be achieved

News adverts are more likely to generate trust, story adverts are easier for the public to remember, and popular science advisings can make the public feel that they have acquired new knowledge. When the audience sees some articles that they like or feel and help, they will think about sharing and forwarding them to the people around them, which invisibly achieves secondary communication.

5. Quick to take effect and long active cycle

We all know that as long as the press release is published, good press releases generally spread faster, and high-quality content will stay on the homepage of search engines for a long time. For example, if you want to know about our company, you search for the name of our company, and we are just If you have published soft articles, then you will be able to learn more information through our articles and thus generate trust. One of the biggest advantages of advertisment is that it is cheap. Sometimes you can spend three or five thousand dollars than spending tens of thousands of tens of thousands of hard advertising fees. Compared with traditional advertising methods, advertisment is still very useful. Cost-effective.

6. The soft text operation is more flexible

Why do companies need to do soft text promotion? What is the biggest advantage of soft text marketing that you don't know? Compared with hard advertising, soft text is not limited by space, and the content of soft text can be drafted by itself, and it can be inserted into our advertisements relatively flexibly.

The disadvantage of advertisment is that it is relatively concealed, and users may not pay attention to the advertisement, but the advantages of advertorial marketing still outweigh the disadvantages. Press release professional promotion press release - just look for a promotion platform, there are not only soft paper, screen, pull down, ten thousand words, short video and other projects, but also a professional soft paper promotion platform. Portal media, vertical media and other media resources can be distributed, and primary resources are affordable . Quickly build corporate reputation, open Q&A platform Baidu, Zhihu, Wukong, Sina Q&A release, low price and high efficiency