What is advocacy marketing and why do we need advocacy marketing?

Nowadays, many companies are using the Internet for marketing, and the power of the Internet is very powerful. Each of us can use a mobile phone to know a lot of things without leaving home. The Internet has a strong communication speed, and the rules and forms of the Internet are ever-changing. If you want to develop, you must make good use of network marketing, and press release is one of the methods of soft paper marketing. Press release has the characteristics of low cost, high conversion rate, and long precipitation cycle, which can create a better Internet information precipitation for enterprises, and establish a solid foundation for enterprises. Word of mouth, in order to do a good job in publishing soft articles, it is necessary to understand what soft article marketing is, so as to help enterprises to better carry out Internet marketing work.

What is soft text marketing

The so-called soft-text marketing means that through the appeal of a specific concept, the majority of consumers are voluntarily entered into the enterprise by presenting facts and reasoning, or the “marketing thinking circle” pre-set by the company, and then using A very powerful, highly targeted "psychological attack" to quickly reach product sales in word-of-mouth, as well as text mode. For example, "interview", "street interview", "word of mouth" and so on.

As for how to do the above, the main reason is that the soft article is a conceptual appeal that appears with a specific product, as well as the analysis of the problem, but its essence is still a company or enterprise. A kind of soft penetration is still a kind of business strategy, but it is realized in the form of advertising. The most commonly used method is to use the expression of certain words and the dissemination of public opinion on the Internet to make the target consumer group agree with the concept, analysis idea, or point of view of this propaganda, so as to achieve the purpose of propagating corporate brands and selling products. .

Reasons for adopting soft text marketing

You must know that there are two main reasons why the soft paper is so respected in the traditional media industry:

1. Now all kinds of media are vying for the attention of audiences and spectators. Therefore, most people's attention to hard advertisements such as TV and newspapers is declining rapidly, while the attention to new media is more than a day. liters, so the actual effect of those hard and wide, now is not as good as before.

2. The fee for soft articles in the media industry is much lower than that of hard advertisements. Therefore, if a company or company’s financial resources are not very strong, it invests funds in the promotion of soft articles, and the output obtained is relatively high. Yu hard and wide, is higher, so it is more reasonable and more scientific, so now companies or companies are willing to test the waters with soft papers from all angles to speed up the market launch.

Elements of soft text marketing

1. It must be understood that the main body of the marketing press release must be a company or an enterprise. It must be planned from the perspective of the enterprise, rather than a casual attitude.

2. The purpose of the marketing press release must be beneficial to the company, or one or several requirements of the enterprise, so it must be based on the purpose and plan around the purpose. The press release that does not achieve the purpose is meaningless to these companies. of.

3. The marketing press release must express the objective position of the media, so it must be as fair as possible, using facts to prove it, so as to create news phenomena and bring corresponding news effects.

If you want to do a good job in publishing corporate press releases, you must understand the meaning of press release marketing, clearly know the reasons for companies to do press release marketing and how to write them, so as to establish a better Internet image for the company, thereby enhancing the company's popularity, which is equivalent to the company's Internet. Business cards, with a better image, will win the respect of customers, divert more customer information for the company, and do the basic work for the company's Internet marketing.

The above content is introduced here for you. If you want to know more information about soft text marketing, you are welcome to come to China Enterprise Media for consultation. We will have professional customer service staff to answer you in detail.