How to quickly promote the new Taobao store? With operating skills

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For Taobao's newly opened stores, in fact, after they just opened, they also need to quickly promote the store and quickly put the store on the right track, because the Taobao platform has a support period for new stores.

How to quickly promote the new Taobao store?

Crowd analysis of the store. There are thousands of consumers who support mobile Taobao. Everyone has a wide range of hobbies and different ages. You must not pull people of all ages into your store, and you must not take care of everyone's preferences. So, just do it well. The analysis of the prospective group will save a lot of time, and the visitors to the store will be more accurate.

Because mobile Taobao visitors occupy a large share of Taobao, the first thing I recommend to you is how to get mobile Taobao visitors. Once you have mastered these, you should pay attention to the services of your own store. Including customer service training, logistics options. These services are in direct contact with consumers. To get good reviews, good service is the key.

Of course, there is also the optimization of the title and main image. The title can bring in natural visitors, and the main image is the key to attracting users to stop and buy. It is recommended that everyone use live shooting. Now Taobao short video visitors also occupy a large share. Uploading high-quality short video content will have a greater chance of being featured on the homepage.

Operation skills:

　　1. Market analysis must be in place

The first thing to do when opening a store is to conduct market analysis. You need to know what kind of market you are entering, who your competitors are, how competitive they are, how saturated the market is, and so on. It is not enough to just analyze the market, but also to subdivide the market, and then analyze it step by step to see more market segments.

Second, the selection of products should be precise

Many people know the importance of product selection, but at the same time they are not very concerned about it, and often focus on the planning and promotion of stores. You must know that 70% of the success of the store is the success of product selection! If you do not choose products well or do not know how to choose products, you will only become a member of the price war in the end, and it is difficult to break through.

Requirements for product selection: sufficient supply and good supply chain; seasonal; Taobao's best-selling price range; good quality, with a single product rating of at least 4.8; high click-through rate, conversion rate, and high add-on collections. Only by choosing a product with potential can it play its role in the subsequent promotion. It is expected to become a store hit, bring huge traffic to the store, and also increase the sales of other products in the store and rapidly increase the weight of the store.

3. Taobao store optimization should be detailed

The optimization of the store includes many aspects, such as the optimization of keywords, the optimization of the main image, the optimization of the detail page, and so on.

Accurate keywords can bring accurate traffic to your store, accurate customer base, and allow your products to be more displayed.

If you understand the design of the main picture, a good picture will make people have the desire to click, which will bring traffic, so you must pay attention to these points in the design of the main picture: prohibit information overload, worthless information, and indistinguishable information .

A poor product detail page can cause a high bounce rate, causing customers to leave just by visiting the page. The purpose of designing a good detail page is to attract traffic. Therefore, when designing the detail page, you must list the advantages of your product, highlight the characteristics of the product, and make customers have the desire to buy. At the same time, pay attention to your competitors.

Finally, I want to say that only if your store is excellent enough and has attractive points, there will be more customers, the sales of the store will go up, and the overall level will be better.

I have various customer service training materials and e-commerce operation materials summarized in recent years. If you are interested, you can privately message me~

Article Yishang e-commerce operation customer service outsourcing