【】Does the new top-level domain affect website optimization?

In 1985, when the world's first .com domain name was registered, there were only 6 websites.

And at the time of this writing, there are more than 1.8 billion active websites in the world. Perhaps such a growth index over a 37-year period is not surprising enough, but it is Significant leap and progress.

While the internet provides unlimited space for everyone to build a website, the same cannot be said for domain names. With the proliferation of domain registrations, the traditional .com has become saturated, and perhaps nothing illustrates this saturation more than Verisign himself admits, and proves that the Internet needs a new .web TLD.

About 12 years ago, new top-level domains (nTLDs) were introduced to alleviate the problems caused by the oversaturation of traditional domain names and expand the availability of premium domain names. Historically, many naming administrations have undergone similar developments, such as zip codes, phone numbers, etc.

A question that many webmasters are more concerned about is, will the new generic top-level domain (nTLD) help SEO and what impact will it have on rankings?

Google senior website management and trends analyst John Mueller also gave a detailed answer to the new generic top-level domain (nTLD):

> > New generic top-level domains, also known as new top-level domains (nTLDs). In 2011, the new top-level domain (New gTLD) was officially approved, and any company or institution has the right to apply for a new top-level domain from ICANN. At present, there are hundreds of top-level domains that have been opened, including .club (club), .city (city), .berlin (Berlin), .nyc (New York) and other highly personalized suffixes. >

> > John Mueller said that > Google treats all domain names the same, and does not improve or decrease SEO rankings because a website uses a new top-level domain (nTLD). >

> > In the same way, adding numbers or country or region names to the domain name will not help the SEO of your website. >

> > Therefore, when webmasters choose a domain name, they only need to choose a name that fits their brand and choose any type of top-level domain name. >

Domain names have unique characteristics, which has led to the increasing scarcity of traditional top-level domain names today. Because .com is the first brother of the current domain name, it can be said that it is difficult for ordinary people to obtain a simple, memorable and meaningful .com domain name. , the transfer costs of hundreds of thousands of millions are not affordable for ordinary individuals and enterprises.

In order to achieve a balance between supply and demand, new top-level domains have emerged. The emergence of new top-level domain names means that individual webmasters and companies have more choices, they can better choose prefixes that match the company's image, and it is easier to get a domain name with better "look".