Small knowledge that new store merchants must learn Eight major drainage methods that novice merchants must learn

Offline physical store no traffic? Today, I would like to share with you how offline physical stores can effectively attract traffic?

When it comes to the traffic of our offline physical stores, it is generally divided into three types:

[Natural traffic]: That is to say, the traffic that naturally passes through the door of your store, he may directly enter the store to consume when he sees your store.

[Existing traffic]: It is the traffic you currently have that you can control. For example, your store has been operating for several years, and you already have thousands of customer files. These are your existing traffic, or you can controlled traffic.

[Expanding traffic]: On the basis of these two traffic flows, more traffic values ​​can be fissioned by carrying out activities.

So how should we divert traffic to the newly opened offline stores? Next, I will introduce eight practical dry goods for you, hoping to help you.

1. Explosive product drainage method

Buying a product does not make money, but attracts customers directly. It should be noted that you must not use junk products, attract one to go one, and you must use good products to improve customer experience.

2. Voucher drainage

The method that many large supermarkets are using, how many coupons are given when the consumption is full, is to take advantage of the customer's desire to take advantage and come back to repeat consumption.

3. Foreign body alliance drainage

Find a store that is different from yours and discuss with you, how much you spend in its store, what gifts can you get from you, how much you spend, and what gifts you can get from the other store, it's a long-term way to warm up in a group. road.

4. Gift drainage

This is very simple, just give small gifts when you enter the store, or use the psychology of customers who want to take advantage of the store, so as to increase the flow of people in the store.

5. Provide a rest area for drainage

In the store, make a space, put tables and chairs, and write the words free rest. If you are tired from shopping, you can sit with you. Most people are embarrassed to sit all the time. Yes, word of mouth will also spread, and fission will gradually occur.

6. Free experience drainage

Set up a free experience link in the store, keep customer contact information, make periodic records, and continue to invite customers to experience when the time comes. Note that the experience is not one time, you have to make a deal. Don’t deliberately sell the customer for the first three times, and the fourth time will automatically close the deal. Because the experience is relatively good, no one likes to be promoted, but only likes to be attracted. This is called "three raises and one sale".

7. Customer forwarding and drainage

Edit the soft article you promote, and the QR code in the store. Customers can forward it when they enter the store to get benefits; or forward it to a circle of friends for a few days, you can receive a small gift for free. This small gift does not need to be very expensive, and it is practical.

8. Local red envelope group drainage

Invite customers who enter the store into the group, regularly send red envelopes, the luck is the best or the worst, some products are free of orders, or super discounts, the effect of locking customers is super good, and the rate of repeated customers entering the store is high.

The above methods need to be implemented according to the type of store and business category in order to achieve the maximum effect.

Deyou Store not only provides assistance on the mini-program system, but also provides overall operation planning, store diagnosis, solution implementation, store decoration and other services. If the merchant encounters any problems in the process of making the mini-program, you can consult There is a store customer service, and a store will provide professional and considerate service to help you enhance the operation effect and improve the management ability.

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