Press Release Marketing: How to Layout Corporate Press Release?

The main content of the layout is to speak human language, be fluent, and have a natural transition. The so-called layout is to arrange and combine the materials, words and punctuation of the article according to the goal of the soft article, so that users have the desire to read. There are five common layouts: conflict, Suspense, want to promote first restraint, total score, progressive layer by layer.

1. Conflict

In novels and stories, contradictions often appear. In order to achieve his goal, the protagonist must remove an obstacle. Then, in the process, he will encounter more obstacles, and he needs to spend a lot of energy to overcome in order to achieve the goal. , rather than giving up because of failure.

2. Suspense

Suspense novels are very common. The beginning is suspense, there is no answer, the protagonist moves forward step by step, until the end, all the mysteries will be solved. In this process, the reader's thinking is constantly changing with the progress of the story, and emotions are agitated.

3, want to promote first restraint

To praise someone or something, first degrade yourself. When writing, you can have a lot of room to play, the changes of the plot, the formation of contrasts, seeing the beginning, but not guessing the ending, which makes the article more attractive.

4. Total score

At the beginning, the core argument is put forward to prove the correctness of the central idea, and other points of view are expanded horizontally, that is, the main title and subtitle of the commonly used articles, and are summarized at the end.

5. Progressive layer by layer

Progressive essays are suitable for logical essays. From phenomenon to essence, layer by layer, from phenomenon to essence, from fact to fact, from fact to reason. There are many kinds of writing skills, which one is suitable for your own writing method, you can choose the appropriate method, as long as you combine it with the method at the end, you can.