Hubei Lebai: How can Taobao's new stores increase sales to be reliable?

The new store is prone to the problem of no sales. If you want to crack it, you need to start from the basics and details. Hubei Lebai analyzes the decisive factors of store sales from four aspects.

1. Get a considerable amount of exposure

(1) Natural search: This is the most important and valuable traffic. To optimize the keywords in the title, we should first focus on highly relevant and precise long-tail keywords with a certain popularity. The purpose is to obtain accurate display but also Can effectively reduce competition.

(2) Through trains: New stores need to do the basics first, and then go to drive to see good results. If the stores with weaker foundations drive, the focus should be on standard promotion. Smart promotion is only used when measuring models. It is not usually used as a key operation direction. Gravity Cube is not recommended for stores with weak foundations.

When operating the standard plan, you must first focus on optimizing keywords, and use keywords to get search traffic. Otherwise, the search traffic will be small, and the scope of the crowd will be limited. The selection of words is mainly based on precise long-tail keywords, and then broad first. Match, and adjust later after seeing the data situation. Then do the optimization of the crowd. First, according to the industry situation and the data of the store, determine a basic crowd range for testing. During the test, the premium is low, and then look at the data to make a high premium for the high-quality crowd.

(3) Hand Tao recommendation: The store decoration is stylish, the single product weight is high, and the crowd label is accurate enough, there will be a chance to get the home page display. However, the traffic recommended by hand Taobao is unstable. If you enter the pool, you need to ensure a certain amount of pit production to get the opportunity to show for as long as possible.

2. Get as many clicks as possible

You can work hard from these four aspects: 1. Reasonable pricing; 2. Basic sales; 3. Accurate keywords; 4. Main picture with selling points.

3. Pave the way for conversion

You can work hard from these six aspects: 1. Details page with selling points and layout; 2. Positive evaluation and photo-posting evaluation; 3. Ask everyone; Keywords; ⑥ professional customer service.

4. To increase the popularity of a single product

If you add to the store details page and SKU to guide buyers to make collections and purchases, it is common to give priority to delivery/gifts for collections and purchases. Or guide buyers to ask customer service, such as asking customer service for surprises, and then customer service will send coupons and guide the collection and purchase.

I have noticed all the points that should be paid attention to, and all the optimizations that should be done have been done in place. How can the sales volume not increase?

Today's sharing is here first. If there is anything you don't understand or if the store encounters any problems, please come and communicate with me.