Private domain traffic and fission marketing need to start from these three aspects!
Private domain traffic is a very popular word in recent years. Today, with the rising cost of public domain traffic, private domain traffic and fission marketing have become particularly important. It can help companies reduce costs and reach customers at any time.
1. Why do private domain traffic need fission marketing?
Many companies rely too much on public domain promotion and marketing in the process of adding new users to their companies, which results in a large increase in their operating costs and a decrease in corporate economic profits. That's one of the reasons why private domain traffic is now more and more popular among you.
The rapid growth of private domain traffic often requires fission marketing. For example, the private domain traffic of a hotel already has some customers. Using the fission of these customers to invite new ones, everyone will bring a few friends in, which is not easy. Can add a lot of similar customers. And this fission marketing plan is the underlying logic for the fission increase of the private domain customer pool.
2. How to do private domain traffic fission marketing?
It is also because private domain traffic promotion and marketing is economical and practical, and it is basically applicable to all enterprises. So, how do we plan and execute in the detailed daily process?
If the private domain traffic pool wants to play well, it mainly depends on the pain points that can be mastered by customers, in other words, what benefits it can bring to customers. Specifically, it can be considered from the following perspectives.
- From one's own point of view
Do you really know the pain points and behavioral habits of your user group, and whether the products and services can really meet customer needs; whether the products you supply can have a high correlation with customers; whether the products or services you choose can be based on current hotspots and many more. In general, the products and services provided by enterprises should consider and design private domain marketing plans from the perspectives of user pain points, product features, holiday hotspots, and competitive product advantages.
- Starting from customer habits
After finding out the pain points of relevant customers, you have to disassemble these pain points and itching points. For example, the reading user group, maybe it is more popular about how to improve the reading speed and increase the reading volume. Then, put forward a variety of solutions to deal with the relative problem, and choose the solution that applies to your current situation.
- Starting from the Marketing Scenario
When choosing the relevant promotion and marketing scenarios in detail, you must be based on the situation of the company itself, such as how much the company spends in detail, whether it can give customers more discounts, and make customers feel valuable and attractive. If you can have some hot spots, festivals, solar terms and other scenes at this time, the potential energy will continue to expand, and it will be a bonus to seize the opportunity to combine the scenes properly.
Tenghui Network provides enterprises with full-process solutions for marketing, management, and operation services. Help enterprises cover the entire customer life cycle, provide consistent high-quality customer experience in rich scenarios and touchpoints, and realize socialized and personalized employee management, public domain drainage, and private domain operation services.
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