Attention overseas media: 5 points for attention when publishing press releases
Whether it is a domestic company or a foreign company, more and more companies have begun to carry out media publicity and press releases. If domestic companies want to go abroad, and foreign companies want to develop domestic markets, the first thing they need to do is to increase their popularity. How does the popularity come about? This is achieved through corporate propaganda, and it is a good choice to publish articles at home and abroad. Because through the media network, the overseas publicity effect of the product and the service publicity effect can be promoted, and the overseas popularity of the enterprise or product can be promoted. Through various media promotions, it can reach the needs of billions of consumers and expand the potential market. This is the soul of a corporate brand promotion. And compared with other publicity, the cost-effectiveness of soft paper release is the highest.
For many companies, they may encounter many problems when they do publicity for the first time, because they are unfamiliar with this field, so they need a media platform to help companies do it. Here are some key elements that overseas media need to pay attention to when publishing their articles:
The choice of media platform is particularly important. The platform not only needs thousands of media owners, but also needs a customer service who is dedicated to serving the company. For many companies, it may be the first time for him to do media publicity. Once you check in on the platform, there will definitely be problems of one kind or another. Our full-time customer service needs to patiently solve technical problems for customers, answer all the doubts of enterprises, and try to make customers very satisfied. This is the foundation of the media platform's foothold. For example: the domestic long holiday on October 1st has ended. During the holiday, we will serve customers online 24 hours a day. It is our service tenet to ensure uninterrupted business for overseas customers during the holiday.
Positioning of pictures: Your key pictures should be placed at the top center of your overseas press release, so that readers can see it at first glance, highlighting the key points will help ensure that your overseas press release will stand out and connect reporters with them. connect with your brand.
Contact information: Some media platforms do not allow contact information. We should strictly abide by the regulations of the platform and do not include any contact information. If the platform indicates that contact information can be provided, we should include telephone numbers, email addresses, etc. in the manuscript. The timely communication method is convenient for customers to contact us in time.
Title: The title is like the finishing touch. The text should express the central idea concisely and clearly, and conspicuously express the newsworthy content of the release.
Control of the number of soft words: The number of words in the article is not the higher and higher, too many words will appear bloated, readers can’t find the central idea for a long time, too few will not work, too little cannot express the central idea of the article clearly. So, what is the appropriate number of soft words to write? The most suitable word count is 500 to 1,000 words. The manuscript within this word number can clearly express one's own views and product characteristics, whether it is from the word count requirement or soft paper. The content is more suitable, preferably no more than 2000 words.