Focus on home building materials consumption Tianjin will issue another 20 million yuan of consumer coupons

News from Tianjin on October 29 (Reporter Zhou Siyang) On October 28, the Tianjin Municipal Bureau of Commerce, together with the Tianjin Municipal Bureau of Industry and Information Technology, the Tianjin Municipal Housing and Urban-Rural Development Committee, and the Tianjin Municipal Home Furnishing Materials Association jointly held the "2022 Tianjin Home Furnishings". "Building Materials Benefiting the People's Consumption Season" press conference, this consumer season event will carry out various forms of consumption promotion activities from November 2022 to January 2023. During the period, leading enterprises such as Red Star Macalline, Easyhome, Yuexing Home Furnishing and major brands will launch a series of preferential activities to stimulate the consumer market.

The scene of the press conference (photographed by reporter Zhou Siyang)

According to reports, this event will issue 20 million yuan of home building materials consumer coupons, which is expected to drive consumption of more than 500 million yuan. At the same time, this event advocates green consumption, organizes businesses to vigorously develop green home improvement, and guides the sale of smart home appliances, integrated home appliances, intelligent multi-scene lighting systems and other products. In addition, before the end of 2022, more than 50 new brand stores will open during this consumption season, and major home furnishing stores will also organize brand owners to introduce new products to meet the diversified and personalized consumption upgrade needs of citizens.

"During Tianjin's 'Quality Life Festival' in 2022, Tianjin City issued 150 million yuan of 'Jin Tesco' consumer coupons, of which the subsidies for home appliances were strong and the response from the public was strong. The 20 million yuan consumer coupons to be issued this time are not only the previous On the basis of subsidies, it can be extended to furniture, building materials and other fields, and it can also be used in combination with the discounts of merchants to enjoy 'discount on discount', so that consumers can get greater discounts." said Wu Yang, president of Tianjin Home Decoration Materials Association.

It is understood that this consumption coupon will be issued in nine phases. Starting from November 4, 2022, consumers can enter the “Tesoo Consumer Coupon” area of ​​the UnionPay app at 11:30 a.m. every Friday to collect them. There are five types of coupons: 200 off over 2,000, 300 off over 3,000, 500 off over 5,000, 1,000 off over 10,000, and 2,000 off over 20,000. If citizens fail to write off the coupons in time, the coupons will be automatically returned to the "prize pool", and will be distributed again in the next week.

Xu Fengcheng, the second-level inspector of the Tianjin Municipal Bureau of Commerce, said that this consumption season event will effectively promote the consumption of green home, green building materials and green household appliances, advocate the mainstream of green consumption, further stimulate the consumer market, and make use of the peak consumption season at the end of the year and the beginning of the year to let Tianjin The market is hot and hot.