There are many kinds of Internet drainage marketing. How much do you know about short video marketing?

In recent years, after the golden decade of rapid development of the Internet, the Internet has also begun to enter the second half. The cake has almost been divided, and the bonus period has passed. What kind of state is it in now, that is, the difficulty of obtaining traffic, this problem It has become the most difficult problem for many Internet self-media and businesses at the moment. And we are now making changes in this environment where traffic acquisition is difficult!

Those who are familiar with Douyin marketing should know that Douyin has recently tested a local marketing tool "Douyin", which specifically meets the needs of local merchants for marketing on Douyin. Through "Shaking Store", merchants can not only aggregate relevant videos, but also make their videos become regional "hot" videos through local heating and local resource bits, so as to "plant grass" for consumers. At the same time, when consumers “pull grass” and punch in offline, they can also receive corresponding coupons, which can directly promote offline consumption and form a closed loop of marketing.

The new retail e-commerce industry has developed to this day, and "traffic" has always been a key issue for merchants to face. Before draining traffic, we must figure out: where does the traffic come from? How many sources of traffic are there? And how to realize the long-term value of traffic? How to go from a once-in-a-lifetime business to a once-in-a-lifetime business?

Human beings are social animals, and their community attributes will not change. However, every person will spend a little time and cost for social interaction. In the commercial field, the implied realization opportunities of social networking will become very huge. We can see that the power of the social e-commerce model is different in the past few years.

What if the business has launched a theme activity and some consumers have uploaded videos, but the videos have not been popular? At this time, the "local heating" function of the shaking shop should be used. The so-called "local heating" is to recommend videos to more interested local users through Doudian's "local video content heating tool", accurately locate the crowd, and increase the amount of video playback and interaction. Subsequent local heating tools will also combine the functions of personalized components to help companies better conduct content operations and brand building.

Offline, location determines the amount of customer traffic, so you need to pay more rent for a good location. Online customer acquisition is more serious than offline. We need to collect traffic through paid advertising, marketing activities, etc., when the traffic is abundant. , there is free traffic and low-cost traffic, but you have seen several brands, several companies, and several people who rely on free traffic to build their business in the public domain.

There are thousands of roads leading to online celebrity stores, and the first one is Doudian. At present, Doudian is still in the earliest bonus period. The sooner they cooperate, the more promotion resources and value inclination will be obtained, and the sooner they will get the "admission ticket" to the online celebrity shop and commercial success.