Taobao specially supports college students to start businesses, and the first batch of 40,000 Taobao stores participate in Tmall Double 11

In the past few days, the spare time of Lu Fangying, a third-year student, is almost taken up by the Taobao store she just opened at the end of August. As a fledgling, she hopes to seize the opportunity of Tmall's Double 11 to make a wave of sales for the small store.

In August of this year, under the guidance of the National Ordinary College Graduates Information Communication and Internet Industry Employment and Entrepreneurship Steering Committee (hereinafter referred to as the "Director Committee"), Taobao launched a support plan for college students' entrepreneurship and employment, providing traffic support and online courses for college students. Training, supply chain docking assistance and other support. From the start of the plan to mid-October, more than 40,000 college students have been supported to successfully open Taobao stores. Lu Fangying's green plant shop is one of them.

Since the launch of Tmall’s Double 11, Lu Fangying has made some adjustments to the products, “The happiness tree, which sold well in the past, likes warmth, but the cold weather is a bit unsold, so I plan to replace it with new products. The number of visitors increased significantly during Double 11, and we should not miss out on opportunities due to category issues.” .”

On November 4, the Guiding Committee, Taobao, Ali Research Institute and China New Employment Form Research Center jointly released the "2022 Research Report on Employment and Entrepreneurship of College Students on E-commerce Platforms" (hereinafter referred to as the "Report"). According to the "Report", college students who enter Taobao to start a business generally regard Tmall Double 11 as the first important business node, and hope to take the opportunity to test product prices and business ideas.

According to the "Report", Taobao provides a "light entrepreneurship" model for college students. The low capital cost and low investment risk of opening a store, coupled with the mature operating conditions of the platform and the gathering of young consumer groups, make opening a Taobao store a way for college students to explore their lifestyle and increase their income.

Lv Fangying told reporters that she does green plants because such a vertical field is suitable for novices. Taobao is also relatively friendly to novices. "The threshold is low, and you can start with only a single product." In addition, Taobao officially provides special traffic support for college students' new stores, and the small stores quickly become successful.

Chen Zhuo, a college student entrepreneur, also chose the "unrolled" plant field, taking a younger route. They named the plants and created a lovely IP image. On the Taobao platform where young people gather, Chen Zhuo quickly found a stable consumer group. Currently, the monthly sales of his Taobao store have stabilized at around 80,000 yuan.

(Chen Zhuo (right) is discussing Tmall Double 11 product design and promotion plan with designers)

College students, represented by Lu Fangying and Chen Zhuo, are good at finding opportunities and finding their own way of doing business in vertical fields where the competition is relatively less intense and the threshold is relatively low. This is one of the characteristics of college students' entrepreneurship summarized in the "Report". In addition, the "Report" also summarizes several other characteristics of college students' entrepreneurship, such as interest-driven. The most typical phenomenon is that in recent years, young people represented by college student entrepreneurs make Hanfu and cotton dolls, and gradually make For example, many college students use their skills to provide design, editing and other services, and they can also find a market on Taobao; another example, college student entrepreneurs generally pay more attention to community operations.

According to Zi Cong (nickname), head of Taobao Tmall’s merchant growth team, the team has established a dedicated online community and Qianniu new business version workbench for college students who are new to Taobao. Q&As for training courses, and launched the "Guidelines for Double 11 Promotions for New Merchants" to help college student shopkeepers better participate in Tmall Double 11.

It is also reported that Taobao and Tmall will also recently open the "Tmall Double 11 College Students Practical Special Session". During the Tmall Double 11 period, in the form of a special page, an exclusive display stage will be set up for college student entrepreneurs to help college student entrepreneurs pass the big promotion. Experience grows.