How to place WeChat advertisements in the local life service industry

At present, the industries that choose to promote on the Internet are not only some products that are consumed online, but many offline physical stores also want to attract traffic to the store through online promotion. Wechat circle of friends advertisements can very well help local industries to promote and attract traffic. Targeting users within a certain geographic location can also display the geographic location below the advertisement information, allowing consumers to feel the distance more intuitively.

1. What types of local industries are there?

At present, the more common local advertising industries in WeChat Moments advertisements include catering, beauties, and medical care. Catering includes online celebrity meal check-in, new chain hotpot store drainage, beverage promotion, etc.; beauty includes relatively more products, including beauty, hairdressing, manicure, eyelash extensions, etc.; medical care is often ophthalmology advertisements, mainly for vision correction Mainly.

2. How does the local industry advertise on WeChat Moments?

The more common way in the catering industry is to receive cash coupons or coupons for advertising, and to promote advertising through event promotions. Users click to receive relevant coupons, and then they can go offline for consumption.

Beauty advertisements, such as some beauty shops, mainly collect sales leads, guide users to fill in relevant information after clicking, and sales staff follow up the collected information in a timely manner, and invite users to experience the store through some in-store activities and experience prices.

The medical industry such as vision correction mostly adopts the method of collecting clues for subsequent data transformation, and chooses to use the form of receiving benefits in advertising creativity to attract users to click or retain funds.

3. How to formulate an advertising strategy?

Let's take the local healthcare industry as an example. In the vision correction industry, we are gradually discovering that many primary school students wear glasses. We need to understand different groups of people, what are the influencing factors of myopia caused by myopia, and attract users based on the characteristics of the group and pain points.

Myopia is generally caused by congenital or acquired conditions, and the main audience for myopia correction surgery is the acquired population. This part of the population is basically caused by long-term excessive use of eyes, improper use of eyes or accidents. The age requirement for myopia correction surgery needs to be over 18 years old, so we need to exclude it in terms of orientation. There are also a large number of adults who spend a long time indoors because they go to bed late and use mobile phones and computers for a long time, so they can also be used as Orientation reference and selection.

In addition, creativity is also an important factor affecting the effect. Different creative content can be tested, and the one with better advertising effect can be selected for increased promotion.